A Creative Soul.

I grew up surrounded by stories.

My father owned a small VHS rental store in Santos, Brazil, and I spent countless hours watching movies long before I ever imagined working in entertainment. What fascinated me wasn't just the stories themselves, but the way they made people feel. The way they shaped how we see ourselves, each other, and the world around us.

That curiosity eventually led me to move to the United States on my own to study film and build a career in the industry I'd admired since childhood.

Over the past eight years, I've worked across the United States, Latin America, and Brazil, developing social and creative campaigns for entertainment brands including Prime Video, Sony Pictures, Netflix, Paramount, IMAX, and MUBI. Along the way, I earned degrees in Television Production, Gender & Women's Studies, and an MBA, but some of my most valuable lessons came from working across cultures and learning how differently audiences connect with stories.

A defining chapter of my career was working at Hello Sunshine, Reese Witherspoon's media company, where I saw firsthand how storytelling can create meaningful cultural impact. It was also where I realized that social media is at its best when it does more than promote content — it creates connection.

Today, I work at the intersection of entertainment, culture, and audience behavior, helping stories find their audience through culturally relevant and emotionally resonant campaigns.

At the heart of everything I do is a simple belief: people don't connect with content. They connect with stories, with each other, and with the feeling of being understood.