Responsible for leading and overseeing creative strategy and reactive content for Prime Video’s Primero Latino and Culture Rated accounts, managing a creative team to promote culturally relevant movies and shows available on Prime and boost social engagement.

Notable Stats from Assets Delivered:

Over 400+ assets created per month
Reached 200M views in 6 months
Achieved 14M likes in 6 months

Creative Strategy

Client
Prime Video

Led the creative direction and full execution of themed campaigns for Sony Pictures at Home (Holiday 2025) and Paramount Scares (Halloween 2025), from creative development to delivery for a total of 200+ assets. Managed client communications to ensure creative excellence and satisfaction.

Creative Campaigns

Clients
Sony Pictures, Paramount

Led, ideated, and executed end-to-end creative campaigns for clients including A24, Netflix, Prime Video, and Apple TV+, promoting upcoming movie releases across The Film Zone’s US, Brazil, and LATAM pages.

Titles Worked On:
The Smashing Machine (A24)
Roofman (Paramount)
Black Rabbit (Netflix)
A House of Dynamite (Netflix)
Blood of My Blood (STARZ)
Mobland (Paramount)
Queer (MUBI)
And more

Social Partnerships

Clients
Netflix, A24, Prime Movies, Apple TV+, Paramount, Sony Pictures

Brand Development

At Hello Sunshine, I was part of the DTC team and contributed to the development process of building the Fair Play franchise, including developing a brand newsletter, producing social content, and coordinating speaking engagements/events across the US.

Featured Work:

Hello Sunshine
Full-time