always creating
WOMEN IN SPAM
May 2026 - Bruna Debski
“Are you a woman in SPAM?” — I’ve been seeing this phrase all over my LinkedIn lately.
The acronym, coined by Laura Cameron, stands for Social Media, PR, Advertising, and Marketing. While the term celebrates women working across these industries, it also highlights a deeper issue: how underrepresented women still are in leadership positions.
For years, the phrase “marketing girlies” has been used to describe what we do, often in a way that makes the work sound easier or less strategic than it really is. But working in social, PR, advertising, and marketing is so much more than that. It involves critical thinking, decision-making, crisis management, adaptability, and, above all, creativity.
And yet, despite women making up such a large part of these industries, leadership still doesn’t reflect that. According to reports from McKinsey & Company and the Women Business Collaborative, women hold around 60% of entry-level roles in creative fields, but only 29% of leadership positions. (https://lnkd.in/dGqah5bR)
The barriers preventing women in SPAM from advancing into leadership are still very real — whether that’s unequal access to opportunities, lack of mentorship, burnout, or not being seen as decision-makers at the same rate as men.
That’s why community matters. Supporting each other, advocating for one another in rooms we’re not in, and creating pathways for more women to lead isn’t optional — it’s necessary.
WHERE IT ALL BEGAN
April 2026 - Bruna Debski
LinkedIn Post: People often ask me what led me to pursue a career in entertainment, and for a long time, I didn’t have a clear answer — until I came across an old photo of my dad’s office.
Before I was born, my dad started a VHS rental store in our hometown in Brazil. As a young entrepreneur, he was completely passionate about movies and storytelling. I have very vivid memories of spending hours in his office — a small room in our house — thinking his tools were much cooler than any of my toys. Multiple TVs, a typewriter, stacks of VHS tapes, cameras… it felt like its own little world.
I don’t know how much of who we are is genetics, but I do believe a lot of it comes from what we’re exposed to. And I’ve been surrounded by movies for as long as I can remember.
Looking back, it makes a lot of sense. I wish I could tell that little girl — the one who spent hours making home movies with her dad's old cameras — that one day she’d get to work with some of the biggest entertainment companies, helping tell their stories on social media.
LINKEDIN COLD MESSAGES
November 2025 - Bruna Debski
LinkedIn Post: The people who reply to cold LinkedIn messages are really special. 💬
This week, I had an intro call with someone I met through a LinkedIn message — and it made me very reflective about my career in entertainment.
When I had just graduated, I had one dream company in mind. It was the only place I wanted to work because its mission was to change the narrative for women. When I saw a job opening that felt perfect for me, I immediately applied. But I wanted the job so badly that I looked up the person responsible for hiring and sent them a cold LinkedIn message explaining why I was the right fit for the role.
That person replied.
They scheduled an interview.
A few weeks later... I got hired.
That experience taught me something that’s stayed with me ever since: even though most people are afraid to message strangers, sometimes all it takes is a simple “Hi, I’d love to introduce myself,” and the right person will reply.
Years later, I still send cold messages on LinkedIn — and it’s led to incredible brand partnerships, new friendships, and opportunities I could’ve never predicted.
So, if you’re reading this and you receive a cold message, remember that you might be the person shaping someone’s career. It could take just 15 minutes of your time to change someone else’s life. 🙌